Using traditional printmaking techniques we created a visual style that felt homemade and perfectly complemented Oak Project’s authentic, grass roots message and used recurring visuals, like the rings of a tree trunk, to signify the passage of time and nature’s fragility within it. Like nature itself the team also needed a website that could grow and adapt over time, white labelling the backend of an existing website build we were able to give the new charity a large scale web build on a microsite budget. This was an exciting collaboration between artists, illustrators, designers and web experts.

It’s important for Pals to deliver good work for tight budgets for organisations or causes we believe in. With some smart production decisions we were able to deliver the entire project at a heavily discounted rate while helping people rebalance their relationship to the environment.