Our team of animators, script writers and designers collaborated with Price & Myers to create the PANDA brand and story. Using simple shapes and colours we developed a narrative and visual style that would help to simplify and demystify the idea of embodied carbon and its management. The panda acted as a character that would help guide us through the story while also representing growth and sustainability within the industry.

Our work helped to highlight and communicate the importance of PANDA and make structural engineers think more critically about the things they were building and the effect they could have on the earth. The animation is now a core part of their companies presentations when working on developing sustainable design options for clients.